(About)
Hi, I'm Abi
Learning AI through real work. Documented here.
These days I run two businesses, one in marketing and one in AI development. I spent a few years in startups, the last one was Shopee, and in 2019 I went out on my own. I am not an engineer and I cannot code. So why build this site, and why write about AI?
A few reasons, but here is the one that matters for you. Everything I share comes from putting AI to work in my own companies, day to day. I run a lot of experiments on real problems, with real money on the line.
I have no patience for the hype, the kind that shouts that AI is about to replace every human job. I try to keep everything I say close to what actually happens in practice.
Running businesses and doing marketing gave me a particular way of seeing AI. I care less about what AI can technically do and more about how it works alongside people, and how a company can apply it so it genuinely moves the needle.
The idea behind this site is simple. I am shy on camera, so I share through writing instead. AI helps me draft here and there, but I can promise you that about 80 percent of the structure and the thinking is my own.
The goal is to save you from learning AI from zero. I hope it is useful. If you want to say hi, follow along or send me an email.
Thanks!
(What I do now)
Epilog
Co-Founder
A digital agency running since 2019. We have worked with Bank BCA, Bank BSI, Brompton, Kapal Api, Bayer, and many others, and picked up a few awards along the way. Right now Epilog uses AI not to mass-produce final content, but to make the work itself faster, more consistent, and a lot less painful.
Infused & Latih AI
Co-Founder
Started in early 2020. The goal is simple. Infused wants to be one of the key players in AI agent implementation in Indonesia, and Latih AI wants to set the standard for AI talent development here. Indonesia is short on people who can not only use AI, but understand how to apply it in a way that actually has impact.
(Why I share in public)
Two reasons. First, writing helps me think. If I can explain something clearly, I probably understand it. If I cannot, that is useful information too.
Second, learning in public helps everyone. The things I figure out might save someone else time. The mistakes I make might stop someone else from repeating them.
I am not selling certainty. I am showing the work as I go.
(Get in touch)
I read everything that comes in. Apologies in advance if a reply takes a while.